Market To New Homeowners Now and Capture Their
Lifetime Value For Your Business!
New Homeowners Are Your Ideal Customers:
- Hyper-Spend: Spends more within 6 months of move than established residents will spend in two years
- New loyalties: New Homeowners are optimistic about creating new relationships with businesses in their community
- Offer Sensitive: 55% find out about new businesses through the mail
- Credit Worthy: Very recent and exhaustive credit screening
- Recognize Welcome Wagon: Making them more inclined to use your offers
- Lifetime Value: Highest value potential of all consumers
Reach The New Homeowner Within 30 Days And Again At 90 Days!
Lifetime Value For Your Business!
The Gift Book Program:
A compelling invitation to your business.
- Your “Welcome Offer” is a housewarming gift, introducing premium New Homeowners to your business
- Personalized to the New Homeowner, leaving a great impression
- Extended shelf life designed for long-term use, giving repeated exposure
- Only ONE type of business per category. (Exception of Restaurants and Entertainment)
The Especially For You Program:
An additional strategic touchpoint for your business – “Especially For You"
- Once families are settled, they have a second chance to contact you th
rough the EFY, which arrives three months after receiving their Gift Book
Follow-up is critical to the success of any new marketing program, “Especially For You” makes it
especially easy
The Especially For You Program:
An additional strategic touchpoint for your business – “Especially For You"
- Once families are settled, they have a second chance to contact you th
rough the EFY, which arrives three months after receiving their Gift Book
Follow-up is critical to the success of any new marketing program, “Especially For You” makes it
especially easy
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